Zomato Planning To Introduce “10 Minutes Delivery”!! Consumers Not Happy

  • delivery
  • Food
  • Zomato
CM / Updated: 2022-03-21
22:16 IST

Deepinder Goyal, founder of Zomato food delivering app, on Monday, announced that his firm is planning to introduce “10 minutes” delivery soon through a press note. The announcement received backlash from the online users who also consume the app to order food, despite Deepinder Goyal promised that the lives of delivery partners are not going to be put at risk to implement the initiative.

Deepinder Goyal, Zomato Founder

“Before we even talk about this, we will start with a clarification to fulfil our quick delivery promise, we do not put any pressure on delivery partners to deliver food faster. Nor do we penalise delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery. Time optimisation does not happen on the road, and does not put any lives at risk” Deepinder said in his post.


“The fulfilment of our quick delivery promise relies on a dense finishing counters’ network, which is located in close proximity to high-demand customer neighbourhoods. Sophisticated dish-level demand prediction algorithms, and future-ready in-stations
robotics are employed to ensure that your food is sterile, fresh and hot at the time it is
picked by the delivery partner” he added.


On addressing why he implementing such idea in Zomato, Deepinder said “Customers are increasingly demanding quicker answers to their needs. They don’t want toplan, and they don’t want to wait. In fact, sorting restaurants by fastest delivery time is one of the most used features on the Zomato app. In addition to that, after becoming a frequent customer of Blinkit (one of Zomato’s investments in the quick commerce space), I started feeling that the 30-minute average delivery time by Zomato is too slow, and will soon have to become obsolete. If we don’t make it obsolete, someone else will”


“Innovating and leading from the front is the only way to survive (and therefore thrive) in the tech industry. And here we are.. with our 10-minute food delivery offering – Zomato Instant” the post read.

Check out his tweet below :

The implementation didn’t go well among many of the consumers as they believe that Zomato instant will put the lives of delivery partners at risk. Check out some of the reactions that raised against Deepinder Goyal below :


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