Why Producer Released “Kaithi” In Hotstar ??

Kaithi starring Karthi released on online streaming platform Hotstar when it is running successfully in theatres. “Kaithi” film released along with highly anticipated “Bigil” and running successfully despite of the star value of the Vijay starrer. Having no heroine, songs or flashback, “Kaithi” film is impressing the audience for its strong and intense plot. Karthi who already chose to do performances oriented films such as “Aayirathil Oruvan”, “Paruthi Veeran”, “Theeran Athigaram Ondru”, excelled in “Kaithi” in his own way.

[wp_ad_camp_1]

Image

Now, as many questioned the producer why he released the film when it is running successfully in theatres in its 30th day, Producer S.R Prabhu, chief of Dream Warrior Pictures has came up with an explanation. The producer, in his tweet said that he released it to cover the loss he faced through piracies such as Tamil rockers and due to the less terms from 3rd week.

“I see lot of genuine concerns over the 30 day window for films in OTT while running successfully in BO. Theatrical audience will reduce eventually if we continue this trend!? Yes! But, piracy & less terms from 3rd week can be compensated for producers only through this! #Kaithi” read the tweet of Prabhu.

Check out his tweet below :

[wp_ad_camp_1]

As soon as the producer released the film in OTT platform, Chennai’s leading multiplex PVR which also owns SPI cinemas removed the movie from all its premises as it doesn’t want to encourage the producer’s decision on releasing the movie in OTT before the end of its theatrical run.

Prabhu 01

Rohini Silversvreen’s owner Nikilesh Surya and Chrompet Vettri theatres Owner Rakesh Gowtham also expressed their disappointment on the producer’s decision. Check out their tweets below :

[wp_ad_camp_1]

To these tweets Prabhu said that he welcomes the idea of agreement only if the 60 day run is guaranteed and with the prevention of piracy. He also added that it is possible if the majority accepts it.

What do you think on this production strategy of Prabhu ?? Comment your views !!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Sponsor

Latest

“Kasi Theatre” Got Punished For Allowing More Than 50% Occupancy !! Check Out The Fine Amount

Popular Chennai cinema hall named "Kasi theatre" which is located in Ashok Nagar, got fined for breaching the protocol of COVID 19 restrictions by...

Maaran Criticized “Karnan” !! Got Trolled For His Film’s Ban

"Blue Satta" Maaran who celebrated Mari Selvaraj's debut film "Pariyerum Perumaal", criticized his second film saying that it didn't meet the expectations. He said...

Leading Music Director Thrashed Flipkart, Called Them “Cheat” !! Check Why

Orders getting misplaced in online delivery platforms became common nowadays. We have seen instances where people getting expensive products worth thousands from online delivery...

“Get In & F@ck Any Girl” Board At Little Mount Goes Viral !!

A twitter user named Kavitha Rajendran, on Saturday, came up with a tweet in her official twitter handle, through which she complained about a...

This Popular Fight Sequence Of Atlee Got Copied From Bollywood ??

A tweet comparing a popular fight sequence of Atlee's "Mersal" film with Salman Khan's "Sultan", goes insanely viral in the micro blogging social media...