The charismatic Telugu actor Vijay Deverakonda shared his emotions regarding the rampant issue of fake ratings and news plaguing the entertainment industry. As fans eagerly await the release of his upcoming Telugu movie “Kushi,” scheduled for September 1, 2023, this revelation adds a poignant dimension to the excitement surrounding the film. Directed by the talented Siva Nirvana, “Kushi” boasts a star-studded cast, including Samantha Ruth Prabhu, Murali Sharma, Vennela Kishore, and the versatile Rahul Ramakrishna.

Vijay Deverakonda, known for his candid and open nature, expressed his concerns during a recent promotional event for “Kushi.” The actor, who has garnered immense popularity for his remarkable performances in films such as “Arjun Reddy” and “Geetha Govindam,” couldn’t contain his emotions as he addressed the issue of fake ratings and news.

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“Kushi,” a highly anticipated romantic drama, explores the intricacies of love and relationships, promising an emotional rollercoaster for the audience. However, Vijay Deverakonda’s emotional outburst at the event highlighted a deeper issue that has been affecting the entertainment industry for years.

The prolific actor began by acknowledging the overwhelming support of his fans and the anticipation surrounding “Kushi.” He expressed gratitude for the unwavering love he has received throughout his career. However, he also revealed the toll that fake ratings and news have taken on both him and the industry as a whole.

In an industry where a film’s success often hinges on its initial ratings and reviews, the prevalence of fake ratings has become a concerning trend. Vijay Deverakonda emphasized the need for genuine feedback and support, stating that fake ratings not only mislead the audience but also undermine the hard work put into making a film.

“Kushi,” which is touted to be a poignant love story, aims to deliver a meaningful message about the complexities of modern relationships. The film’s cast and crew have poured their hearts into the project, hoping to resonate with the audience on a deep emotional level. Fake ratings and news, Deverakonda believes, threaten to dilute the impact of such heartfelt storytelling.

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Samantha Ruth Prabhu, who shares the lead role with Vijay Deverakonda in “Kushi,” also expressed her support for his sentiments. She emphasized the importance of an honest and unbiased evaluation of a film’s quality, allowing audiences to make informed choices about what they watch.

Here is the tweet below:

#VijayDeverakonda: #Kushi has been targeted by few people with fake reviews (on BMS) and YouTube videos! pic.twitter.com/unTt1Lbyks

— AndhraBoxOffice.Com (@AndhraBoxOffice) September 5, 2023

Murali Sharma, a seasoned actor known for his versatility, echoed their sentiments, emphasizing the need for the industry to address this pressing issue collectively. Vennela Kishore, renowned for his comedic prowess, added that fake ratings not only harm the credibility of a film but also impact the livelihoods of countless individuals working tirelessly behind the scenes.

Rahul Ramakrishna, another remarkable actor in the “Kushi” ensemble, weighed in on the issue, stating that genuine appreciation and constructive criticism are essential for the growth of the industry. He called upon audiences to discern between authentic reviews and those fueled by ulterior motives.

As the conversation unfolded, it became evident that Vijay Deverakonda’s emotional outburst was not only about “Kushi” but also a heartfelt plea to cleanse the industry of the malaise of fake ratings and news. The actor and his co-stars voiced their collective hope for a more transparent and honest approach to evaluating films in the future.

Here is the video below:

“Kushi,” with its compelling narrative and exceptional performances, is poised to make a mark in the Telugu film industry. As fans eagerly await its release on September 1, 2023, Vijay Deverakonda’s emotional revelation serves as a poignant reminder of the challenges faced by artists and filmmakers in an era of fake ratings and news. It is a call to action for audiences and industry stakeholders alike to champion authenticity, ensuring that genuine talent and storytelling continue to thrive in the world of cinema.