In a recent revelation at the launch of their skincare brand, 9skin, Vignesh Shivan shed light on why his partner, Nayanthara, at times opts not to promote her own films. The renowned filmmaker and actress, who have now ventured into the world of skincare with their brand, shared insights into Nayanthara’s selective approach to endorsements and how she serves as his greatest inspiration.

Vignesh Shivan and Nayanthara, a power couple both on and off the silver screen, made headlines when they introduced their skincare brand, 9skin, in a lavish launch event held in Malaysia. During the event, Vignesh opened up about Nayanthara’s unique perspective on endorsements and her unwavering commitment to principles.

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The filmmaker articulated, “Nayanthara endorses a product only when she believes in it wholeheartedly. There have been instances where she chose not to promote her own movies. It’s not that she believes the film will promote itself; rather, she firmly trusts that anything genuinely good will find its way to success. This is her core belief.”

Vignesh Shivan’s admiration for Nayanthara’s authenticity and principles was further exemplified when they decided to embark on the 9skin journey. Initially, he expected Nayanthara to serve as the brand ambassador, promoting the products through her name and image. However, what unfolded was a testament to her commitment and dedication. She actively engaged in the brand’s creative process, from designing and packaging to product formulation.

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Vignesh Shivan expressed his admiration, stating, “She invested so much effort in 9skin, involving herself in every aspect of its creation. From the product design to bottle aesthetics, font selection, and overall packaging, she was deeply committed. Witnessing her dedication was incredibly inspiring for us.”

watch the video below:

Only if #Nayanthara believes something is right will she endorse it. When we came up with the products of #9Skin, she tried out everything herself and only then endorsed it, says @VigneshShivN at #9SkinLaunch in Malaysia#9Skin #9SkinCares pic.twitter.com/5yfX7HlRSg

— Yuvraaj (@proyuvraaj) September 29, 2023

Beyond their entrepreneurial endeavors, Vignesh Shivan also revealed how Nayanthara has been a constant source of inspiration in his personal and professional life. Their journey together began in the film industry, and he has always admired her sincerity and dedication to even the simplest of tasks.

For the first Time We the world see #Nayanthara says to her Husband "I Love You" and She blushes 😍😍😍🤩🤩cute ❤️❤️❤️❤️❤️❤️❤️❤️.#LadySuperstar #WikkiNayan #9Skin @NayantharaU pic.twitter.com/xnYI7scKMm

— Dreamer (@remaerdkihtraK) September 30, 2023

Vignesh Shivan’s words resonated with many fans and admirers who have followed their journey as a couple and as talented individuals in the entertainment industry. Their love and mutual respect are evident in the way they support each other’s dreams and aspirations.

Recently, Vignesh Shivan shared some heartwarming, unseen photos of himself and Nayanthara on Instagram. These images captured intimate moments between the couple, portraying their deep affection for each other. In the accompanying caption, Vignesh expressed his love for Nayanthara and their shared commitment to achieving their dreams together.

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He wrote, “We have a strategic plan and It’s called doing things! Big love to my hustle Partner, My life partner, and my business partner! Love you my thangam @nayanthara. God told me that all the blessings shall continue for us, so with that confidence, let’s keep working very hard towards achieving all our dreams!! Stepping into a new world and it looks good already!”

The couple’s latest venture, 9skin, has already garnered attention and is receiving a positive response. With a focus on quality and their commitment to excellence, it’s no surprise that their brand is set to make waves not only in India but also globally. Vignesh Shivan’s revelation about Nayanthara’s selective approach to endorsements sheds light on her unwavering principles and belief in promoting only what she truly believes in. Their journey together, both personally and professionally, continues to inspire many, and their latest venture, 9skin, reflects their shared commitment to excellence and authenticity.