Zomato Food Delivery App’s recent advertisement starring Bollywood Super Star Hrithik Roshan faced the heat of social media, due to the concept the short video carried. It showed the delivery partner of the food delivering app leaving Hrithik Roshan’s house even without waiting for the actor to get his cell phone to pose for a selfie with him.
The advertisement showed that the employees of Zomato are very sincere that they don’t even wait to pose for a picture with a celebrity like Hrithik Roshan as they constantly have orders to deliver on time. The video sparked huge outrage in twitter with an enormous number of fans questioning Zomato whether they are accepting that their employees are restricted to relax during their work hours.
Many others suggested the management of Zomato to take care of the employees wo are working, even in bad weather conditions instead of investing in Bollywood celebrities. An advertisement of Zomato having Katrina Kaif as the main cast also got released recently. The ad which became a subject to controversy shows a delivery executive braving the rain to drop a parcel at actor Hrithik Roshan’s place.
Calling him as “Jadoo”, Hrithik praises the delivery executives of Zomato for working in all the weather conditions. As a sign of a friend gesture, Hrithik offers a selfie with the delivery executive and goes inside his home to get his phone. In the mean time, the delivery person receives a notification in his phone which is about the location of the next order. Instead of waiting for Hrithik Roshan to come, the Zomato guy leaves the place to make sure that he delivers his next parcel on time.
Hrithik Roshan uploaded the advertisement in his Twitter timeline with a caption saying “Ordered samosa on @zomato and… koi mil gaya”
Watch the video below :
The ad didn’t go well with many of the online users who came up with reactions suggesting the app to take good care of the employees instead of paying hefty amount for the top-tier celebrities. Some of them also asked whether the online app is accepting that it is not letting their employees to have time to relax during their work time.
Check out some of the reactions below :
So wait.— Valia Babycats 🏳️🌈 (@Vaishnavioffl) August 27, 2021
1. Zomato is admitting they overwork their riders so much that they don't have a minute btwn deliveries?
2. Which Zomato rider is *that* happy to ride in the rain to make deliveries?
3. Shouldn't the rider have been tipped, instead of a "selfie" for doing his job well? https://t.co/RpdXOj8yJZ
Instead of paying Hrithik for an ad, you could pay your delivery executives well— 🇵🇸 پربھا 🚜 🏳️🌈 (@deepsealioness) August 27, 2021
Great message that the guy needs to not even get 10 seconds to take a selfie just to make ends meet and instead of tip he gets you calling him a deformed alien, what a great moment for both of you— Shiv Ramdas (@nameshiv) August 27, 2021
Aren't you ashamed of glorifying exploitation and lack of basic human rights like this?— Celine (@SirfCeline) August 27, 2021
Yaar just pay your delivery partner fair wages and get them to send you a 10s video on what they think. It’ll be more powerful than having to send idlis to Shahrukh Khan or whatever other ad you have lined up https://t.co/ta5qVFopXm— Toolkit for Hot Takes (@awryaditi) August 27, 2021
Yes please romanticise unhealthy working conditions via celebrity fetishism. Great stuff all around https://t.co/PwaaDcOAdB— Vardhan Gupta (@VardhanGx) August 27, 2021
"our delivery guys have to make deliveries so fast, they basically need to teleport" https://t.co/3hfAJuWRSy— plans canceller (@heyplsstopthnax) August 27, 2021
Are you kidding me with this ad? They’re not even trying to hide the capitalist exploitation propaganda.— Anand Balakrishnan (@NaadanScouser) August 27, 2021
Overwork and underpay your employees, and glorify their helplessness with trash like this. https://t.co/ghOhTnmbzC
++this has the same ring to it as M0di's comment on sanitation workers.— Katyusha (@Indian10000000) August 27, 2021
In both the cases it reinforces the thought that they are supposed to do a selfless work. In other words, get exploited.
so you are just proving the point that Zomato delivery persons don't even have the time to breathe because of how overworked they are? https://t.co/HBbKLFMiro— s (@yoongienthusias) August 27, 2021
So Zomato’s campaign is that their drivers do not get even a minute for themselves between deliveries🤔🤔— Priyal (@priyal) August 27, 2021
Okay so someone proposed this concept, they made this ad, someone edited it and submitted it etc etc and NOBODY noticed it's bragging about exploiting employees? https://t.co/s2j80xOcSN— Smriti 🏳️🌈 (@smiteryn) August 27, 2021
Stop making these cringe videos. The Katrina one is equally pathetic! You are just proving that you have no regards for the emotions of your employees, and they can't even afford to take a few minutes off for themselves. https://t.co/wApY3AH715— Tu Kaun Main Khwamakhwa (@nazmaaman) August 27, 2021
Watch the advertisement of Zomato which features Katrina Kaif :