Tamil Television industry is abuzz with the news that Vijay TV has made history by overtaking Sun TV in TRP ratings. Television serials have long been a beloved form of entertainment, captivating audiences for decades. With the recent surge in television viewership during the Covid-19 pandemic, channels are working hard to cater to the diverse interests of their audiences. In this article, we delve into the rise of Vijay TV, the competition between Sun TV and Vijay TV, and the significance of this remarkable achievement for Tamil television.

As the world grappled with the challenges of the Covid-19 pandemic, television became a source of comfort and entertainment for people of all ages. Tamil television, in particular, witnessed a surge in viewership as individuals sought solace in the captivating narratives offered by television serials. From gripping dramas to light-hearted comedies, reality shows to cooking programs, the variety of content on Tamil TV channels attracted a growing fan base. This increased viewership laid the foundation for a fierce competition between Sun TV and Vijay TV, the leading channels in the Tamil Nadu region.

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For over two decades, Sun TV has held the title of the top Tamil satellite channel, boasting a massive fan base across urban and rural areas alike. Shows such as “Chithi” and the ongoing “Ethir Neechal” serial have garnered positive responses from viewers, solidifying Sun TV’s position as the go-to channel for quality entertainment. With its diverse range of serials spanning various genres, Sun TV has maintained its stronghold in the industry and enjoyed widespread popularity.

Vijay TV emerged as a strong contender, capturing audiences’ attention with its innovative content offerings. Known for its reality shows and engaging serials, Vijay TV quickly gained popularity not only in urban areas but also in rural regions. Its daytime serials even surpassed prime-time shows on other channels, indicating the growing preference for Vijay TV’s programming.

This rise to prominence showcased Vijay TV’s ability to resonate with viewers across demographics, expanding its reach beyond traditional boundaries and making it a force to be reckoned with in the Tamil television landscape.

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In a historic turn of events, Vijay TV has achieved a remarkable feat by overtaking Sun TV in TRP ratings. It is important to note that television programs, including serials and movies, are measured based on Gross Rating Points (GRP), which takes into account the total number of channels. According to the latest figures, Vijay TV has achieved 772 GRP, surpassing Sun TV’s 749.

This significant milestone signifies the growing preference for Vijay TV’s content among viewers. The channel’s ability to captivate audiences with its unique storytelling, innovative concepts, and relatable characters has propelled it to the number one spot, dethroning Sun TV for the first time in Tamil television history.

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Vijay TV’s triumph over Sun TV in TRP ratings not only marks a momentous achievement for the channel but also highlights the evolving landscape of Tamil television. With the popularity of television programs soaring, especially during the pandemic, viewers have embraced the variety and quality of content offered by different channels.

The competition between Sun TV and Vijay TV has spurred the industry to reach new milestones and set higher standards of entertainment for the audience. As the battle for supremacy continues, Tamil television is poised for further growth and innovation, promising an exciting future for viewers and industry players alike.