On Thursday, ardent fans of late actor Sushant Singh Rajput slammed Bingo product for the advertisement they made and actor Ranveer Singh for getting himself featured in it. They alleged that the 30 seconds long advertisement is mocking Sushant Singh Rajput and trended a hashtag saying “Boycott Bingo” to express their opinions.

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In the advertisement which is subjected to controversy, Ranveer Singh could be seen uttering a number of scientific terms while answering to his relatives who keep asking what are his plans for the future. Ranveer says, such questions could be answered only by using a “mad angle” to promote the product.

Watch the advertisement below :

💫Paradoxical Photons of 𝕒𝕥𝕣𝕒𝕟𝕘𝕚 Algorithm!
💫E=mc2!
💫Mitramandal mai Aliens ki feelings match karni hai..

What the hell do you mean by using these terms??
𝗠𝗮𝗸𝗶𝗻𝗴 fun of our @itsSSR 😑

𝙍𝙖𝙣𝙫𝙚𝙚𝙧 this isn’t acceptable😾#BoycottBingopic.twitter.com/Y7EBeYKczK

— Deepika981 (@Deepika9813) November 18, 2020

The advertisement didn’t go well with the fans of the “MS Dhoni” actor as they believed that the ad is indirectly mocking at their favourite actor’s affinity to science. Many of them mentioned that Sushant is the only person in Bollywood who always spoke about his love for science and others said that Sushant was the only person in Bollywood who was “clever enough” to talk such way.

A fan shared a video of Sushant talking about science in an earlier interview and added that Sushant is intelligent than the rest of the Bollywood.

“Level of intelligence”.
@itsSSR >>>>>>>> #Bollywood

“The importance of acknowledging of nuance”
“As you grow to that stage you acquire several skills among which is also the innate ability to recognize
nuance both visually and verbally”.#NoSushantNoBollywood #BoycottBingo pic.twitter.com/ZgN0ytG0K3

— H@r$hi! 🖤 (@ItsHarshi_07) November 19, 2020

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“When life gives you Singh, be like Sushant Singh not Ranveer Singh” said one of a follower while sharing “Boycott Bingo” hashtag whereas another one asked Ranveer “I just want to know who dubbed your portion in the ad?” in his tweet. “I’m sure you don’t know meaning of a single word here! If any chance you know, brief me what is Algorithm! Or what is Photon! Level matters, mocking doesn’t!” he added.

Check out some of their reactions below :

@ascionline We find @BingoSnacks recent advertisement with Ranveer Singh very offensive to late actor Sushant Singh Rajput. It mocks his ideologies which we respect. It has hurt public sentiments. We like the advertisement taken down. Thank you.#RepublicRoar4SSR #BoycottBingo https://t.co/dhVSJHEFLS

— AMK 🇺🇸🦋💫✨🌈🦋🇮🇳 (@itsAMK__) November 19, 2020

When life gives you Singh, be like Sushant Singh not Ranveer Singh. 😉#RepublicRoar4SSR #BoycottBingo #NoSushantNoBollywood pic.twitter.com/l9ouHFYiOQ

— ₐₐₛₜₕₐ♡ || ᴊᴜꜱᴛɪᴄᴇ4ꜱꜱʀ🦋🌈 || (@Aaaaaaastha) November 19, 2020

@RanveerOfficial I just want to know who dubbed your portion in the ad?
I’m sure you don’t know meaning of a single word here!
If any chance you know, brief me what is Algorithm! Or what is Photon!
Level matters, mocking doesn’t!#BoycottBingo #NoSushantNoBollywood pic.twitter.com/gA32iyAY51

— Srinwanti (@srinwanti_munai) November 18, 2020

See how Ranveer Singh and bingo together make fun of SSR.
Their tagline should be “Brand of India but not pride of India” #BoycottBingo#RepublicRoar4SSR pic.twitter.com/CJcSu7KeCP

— DAYANAND BAIRAGI (@Imonly4sushant) November 19, 2020

Yeh darr acchha laga.
‘Like/dislike” & “comments” are hidden.
If you dont have audacity to face the heat of public anger (that too by virtue of your own deed) then ou should have thought of it while writing script.@amairas_07 @PhotonSupport #BoycottBingo#NoSushantNoBollywood pic.twitter.com/7RVI9qE07l

— Krutika (@krutika_SSR) November 18, 2020

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Forget intelligence, you cannot even match Sushant’s Toe finger.#BoycottBingo

— Frustrated Bot :): (@nikkz4u91) November 18, 2020

We demand not only an apology, but also removal of Ranveer as the brand ambassador of Bingo !!

Nobody can come out and mock Sushant on our faces. We won’t tolerate it and won’t let it happen.#BoycottBingo

— Mickey (@Mickey22291237) November 18, 2020

Unqualified & druggy @ranveerOfficial talking about photons and aliens in Bingo ad! These shameless ppl don’t even know the concept of science, but comes forward to insult an honest person like Sushant.

Boycott these bastards, don’t spare them warriors.#BoycottBingo

— Kishor | Justice For Sushant🔥🔱 (@Aadiyogii07) November 18, 2020

Meanwhile ITC foods released a statement saying that the allegations were “completely false, erroneous and mischievous”. The company confirmed that the shoot of the advertisement took place during October month of last year which was way before Sushant’s demise. It cited the delay in launching the product caused the release of the ad at this time.

The company requested public not to fall prey to such mischievous posts and said “Such kind of erroneous messages are likely knowingly spreading falsehoods” in their clarification. “The recent Bingo! advertisements was shot more than a year ago in October 2019. It is being aired this year because of delay in the launch of Bingo! Mad Angles Cheese Nachos and Bingo! Mad Angles Pizza due to Covid-19 pandemic” they added.