Suhana Khan’s Lipstick Ad Controversy Sparks a Conversation on Skin Tone Representation in Advertising

SUHANA KHAN

Shah Rukh Khan’s daughter, Suhana Khan, has found herself embroiled in controversy over a lipstick ad that has surfaced on Reddit. Netizens have accused the brand of allegedly lightening Suhana’s skin tone through color correction to give her a fairer complexion. The criticism directed at both the brand and Suhana has ignited discussions on the importance of inclusivity and representation in the advertising industry. This article delves deeper into the controversy and explores the broader implications of the issue at hand.

SUHANA KHAN

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The Controversial Lipstick Ad, The poster of Suhana Khan posing for a lipstick commercial has gone viral, with many netizens expressing disappointment and frustration over the alleged color correction of her skin tone. One user compared her appearance to that of Ankita Lokhande, questioning the need for such alterations in an advertisement. The online backlash intensified as individuals accused the brand of promoting an unrealistic beauty standard and erasing the natural charm of Suhana’s dusky complexion.

SHARUKH KHAN & SUHANA KHAN

Criticism of the Brand and the Industry, The criticism directed at the brand revolves around the representation of diversity and inclusivity in their marketing campaigns. Many believe that the brand missed an opportunity to showcase Suhana’s authentic beauty and appeal to a broader audience by catering to a more inclusive demographic. Brands, especially those operating on a global scale, are increasingly under scrutiny to champion diversity and promote body positivity.

Suhana Khan colour corrected pro max. She looks Ankita Lokhande.
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The beauty and makeup industry has made significant strides in embracing diversity and inclusivity in recent years. Many consumers expect international makeup brands to offer a diverse range of products that cater to people of all skin tones and ethnic backgrounds. By neglecting to celebrate Suhana’s natural skin tone, the brand missed the chance to contribute positively to the growing movement for inclusivity in beauty advertisements.

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The controversy also highlights the impact of beauty standards portrayed in advertising on individuals’ self-image and societal perceptions. The reinforcement of fair skin as the ideal beauty standard can perpetuate colorism, a form of discrimination based on skin color. Such advertisements may lead to feelings of inadequacy among individuals with darker skin tones and perpetuate harmful stereotypes.

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As the controversy escalated, Suhana Khan has remained silent on the matter, choosing not to engage with the online discourse. However, her decision to participate in the ad has sparked conversations about the pressures faced by celebrities to conform to certain beauty standards set by the industry.

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Despite the controversy surrounding the lipstick ad, Suhana Khan remains a highly anticipated figure in the entertainment industry. She is set to make her acting debut in Zoya Akhtar’s The Archies, alongside other star kids like Khushi Kapoor and Agastya Nanda. The film’s teaser, presented during the TUDUM event in Brazil, generated immense excitement among fans.

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The controversy surrounding Suhana Khan’s lipstick ad brings to the forefront the responsibility that brands have in shaping societal attitudes and promoting inclusive representation. Advertisers must consider the impact of their campaigns on self-esteem, body image, and social norms. Responsible advertising can play a crucial role in empowering individuals to embrace their natural features and celebrate diversity.

The criticism faced by Suhana Khan and the lipstick brand over the alleged color correction in the advertisement highlights the need for greater inclusivity and representation in the advertising industry. Brands must recognize the power they hold in shaping societal perceptions and embrace the responsibility to promote positive body image and diversity. By doing so, they can contribute to fostering a more inclusive and accepting society, where beauty is celebrated in all its forms. As Suhana’s acting debut approaches, this controversy serves as a timely reminder of the importance of responsible advertising in shaping a more equitable future.