Anushka Sharma who is predominantly working Bollywood film industry, got extremely upset after seeing the popular brand PUMA using her pictures to promote their products ahead of the New Year festival. The actress expressed the same through one of her Instagram stories and asked the official Instagram handle of PUMA to take them down.

 

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A post shared by AnushkaSharma1588 (@anushkasharma)

In response, her husband and former Indian cricket team captain Virat Kohli shared her story and asked PUMA to sort the issue out. These reactions from the top two celebrities from two different fields, is grabbing headlines with fans reacting in various ways.

However, it turned out to be a sort of promotion for the brand as PUMA came back with an agreement between themselves and Anushka with “Confidential” stamped on it. The actress replied back saying that she will sleep on it.

 

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A post shared by AnushkaSharma1588 (@anushkasharma)

Initially, PUMA came up with a series of pictures of the actress in their official Instagram handle, writing “Hey PropaLady, end the year in style with the PUMA end of Season sale! Shop latest styles only at PUMA.com, PUMA App and PUMA stores”

Check out their post :

 

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A post shared by PUMA India (@pumaindia)

“Hey, PUMA India ?  I’m sure you know that you have to take permission before you can use my imagery for publicity since I’m not your ambassador. Please take it down” said Anushka Sharma as her response by adding a series of angry emojis.

Here’s the screen shot of her story :

Virat Kohli backed his wide by asking PUMA to sort it down through his Instagram handle.

To everyone’s surprise, PUMA replied back to Anushka Sharma with what looks like a contract agreement between them and Anushka. “Hey Anushka, we should have reached out sooner. Should have take things to the next level, then?”

Here’s their reply :

 

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A post shared by PUMA India (@pumaindia)

Anushka Sharma shares the story saying “I ll sleep on it” confirming her collaboration with the brand in near future.

Check out fans reacted to the promotional strategy the actress pulled off along with PUMA :

“So this whole thing was just a marketing stunt by Anushka and Puma? 😐” a social media user reacted whereas another one said “As far as the Puma – Anushka ad campaign goes, I’d say this was the most unimaginative & poorly executed- sorry but am not interested in imaginative irks for the purposes of promotions”

Check out some of the reactions below :

So this whole thing was jus a marketing stunt by Anushka and Puma? 😐@beastoftraal pic.twitter.com/XAm5iJv6xe

— Karthik Murali (@Karthik_Murali) December 19, 2022

As far as the Puma – Anushka ad campaign goes, I’d say this was the most unimaginative & poorly executed- sorry but am not interested in imaginative irks for the purposes of promotions

— Fernweh✨ (@poorvi205) December 20, 2022

#AnushkaSharma and #ViratKohli doing this PR move with #Puma is so fake and just shows that yet again Anushka needs to rely on her husband to get brands. They both do this same trick on her fake anger when papz show her daughters face.

— Maha (@MahaAliRehman) December 19, 2022

This fake stunt of Virat and Anushka on Puma is such annoying and bad. People have grownup on such marketing stunts.

— Follow panriya da body soda (@adyararun01) December 19, 2022

Loll
It is Just a publicity/ad by PUMA.
Some covid kids are thinking Puma made Virat Kohli and Anushka Sharma cry .
🤣🤣 pic.twitter.com/O8yIeZ0qjy

— 𝐋𝐨𝐫𝐝𝐆𝐨𝐝🦁 (@LordGod188) December 19, 2022

Puma india and virat doing cheap marketing again?

Fully expecting them to announce anushka as their ambassador or something

— Daria Satellite (@DariaSatellite) December 19, 2022