Electronic Arts’ Chief Executive Officer Andrew Wilson has revealed that the game-publisher may bring an end to annual releases of their hottest sports titles, FIFA.

The firm does not plan to end the game as a whole,  but is under a plan to change it as  “subscriptions and online updates”

Matchups are now live in #FIFAMobile. However, only the results from the weekend fixtures will count pic.twitter.com/3UhdQ1RueH

— FIFA Mobile (@EAFIFAMOBILE) November 9, 2017

“There’s a world where it gets easier and easier to move that code around, where we may not have to do an annual release” said Wilson, speaking to Bloomberg. “We can really think about those games as a 365-day, live service.”

When we design a game that lives in a true streaming world, we have to think about screen size and session time” he said.

“How does a Madden game that exists in the cloud manifest on your mobile phone, one minute at a time? How does that manifest on your 60-inch TV, an hour at a time.”

VIDEO: YouTuber Pits Messi, Neymar and Ronaldo Against Each Other in Pure FIFA 18 Speed Test https://t.co/RIgIPS42pc

— 90min (@90min_Football) September 22, 2017

“The greatest disruptor to the consumption of entertainment media in the last five years has been the combination of streaming plus subscription.”

Spotify and Netflix are welcoming this plan of WiIlson, to take in the form of “annual release of the game