Advertising is something that every one of us doing in daily basis to sell ourselves to get a job or to improve our business or to achieve what we wanted. The only way to make people buy our product is to stand out from the rest of the merchants. In the same way, this water purifier company came up with an advertisement to make people look at them in an unique way.
Apart from that, the product comes with a green dot, indicating that its vegetarian in nature. “Boiling will kill germs but the killed germs are still in the water, not making it vegetarian water. Prestige LifeStraw uses Ultra filtration with hollow fibre technology that physically REMOVES all virus, bacteria and Cysts, leaving only pure water with NO germs, dead or alive in it,” reads the description on company’s website.
A Twitter user shared an image of the advertisement, which appeared in a newspaper, on June 20. According to the ad, boiling the water or using other company’s purifier can kill the germs. However, the dead bodies of those micro-organisms still remain in the water. Using that logic the company deduced that despite being safe, the water becomes “effectively non-vegetarian.”
The ad further claims that their purifier “REMOVES all virus, bacteria and Cysts, leaving only pure water with NO germs, dead or alive in it.”
Check out the post here :
Indians are actually whack lol. pic.twitter.com/uuG0jyByWG
— harnidh (@PedestrianPoet) June 20, 2019
Twitter is in extreme shock after knowing about the 100% VEGETARIAN WATER and the users of it started expressing their reactions in a hilarious way as usual :
For “pure vegetarians” of Incredible India, this new machine will produce “vegetarian water”
“New India” will have a lot of such business opportunities. pic.twitter.com/em9EBWudRq
— Ravi Nair (@t_d_h_nair) June 21, 2019
Direct portal to heaven, if you drink pure vegetarian water. https://t.co/aiIaOs88Kk
— Ash (@CringenRani) June 21, 2019
What’s genius about the ‘pure vegetarian water’ ad is the reasons the copywriters came up with to justify the three words: it’s pure veg because 100% microbes are killed. Sad to imagine some poor soul was on gunpoint to come up with the copy to explain pure veg water.
— Devarsi Ghosh (@devarsighosh) June 21, 2019
@fssaiindia ,@fssaiindia @prestige #Lifestraw
No word after this advertisement 🤐 Advertisement *pure vegetarian water* ??- milk and fermented product are also made by bacterial culture. Can we say that this is right way of advertisement.
“Can I take opinion to FSSAI on this“
— yogal (@yogal19) June 21, 2019
Pure VEGETARIAN water??
We’re in the endgame now. pic.twitter.com/11H4TNWV7l
— Mahim Pratap Singh (@mayhempsingh) June 21, 2019
How about some vegetarian air to go with it?
— Pavesh Chakravarthy (@paveshc) June 20, 2019
We need vegetarian air too. Any solutions🤔
— bilbo baggins (@Sabbu360) June 20, 2019
What was the copywriter smoking ? 😳🤨
— crankyfries (@thenotsogrumpy) June 20, 2019
What do you think on the way marketing strategy went ?? Comment your views below !!