Promotional video of Vijay television’s new serial left the audience upset with condemnations pouring from all the directions of Twitter. Many expressed their displeasure over the 60 seconds long promo of the serial which is titled as “Thendral Vanthu Ennai Thodum”. The serial is going to be telecasted in the channel soon and the makers have made the short video to let their target audience know about it. Vijay Television is known among the television audience for the serials they are telecasting. “Bakkiyalakshmi”, “Pandiyan Stores”, “Bharathi Kannamma”, “Raja Rani” are some of the widely watched serials of the channel.

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Through the recently released promo of the upcoming serial, we could understand that it is about the relationship between a thug who beats people for a living and a girl who returned from United States after completing her studies. Irrespective of their background, profession, caste and religion, a male and a female could lead a life together as per their wish, is something that we all are aware of. A particular part of the promo which irked the online users is, the way how the female lead romanticized the atrocious behaviour of the male lead, in the name of following Tamil “culture”.

The promo starts with a young girl (female lead) visiting a temple with her family members. An elderly woman who sees the girl, says “Dear Abinaya, despite of spending time at America for your studies, you look gorgeous in our traditional look”. Replying to her, Abinaya says “Do you think I would give up my tradition just because I have studied in a foreign country”.

In the mean time, a man enters the temple angrily and beats a groom who just married his love without the consent of their parents. He decides to remove the “Mangal Suthra” from the bride to undo the wedding that just happened. Abinaya who was watching all these, slaps him and confronts him saying that he has no rights to remove the “Mangal Suthra” as the wedding was done in front Goddess “Amman”.

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To prove his point about tying a “Thaali” couldn’t be approved as wedding, the male lead forcefully drags the female lead and ties one to her without her consent and also applies a bindi on her forehead. The promo ends with a visual which shows the girl with a sad face, following him who is still looking angry.

Watch the video below :

தென்றல் வந்து என்னைத் தொடும் – விரைவில்.. #ThendralVanthuEnnaiThodum #VijayTelevision #VijayTv pic.twitter.com/K9UpHTpWwu

— Vijay Television (@vijaytelevision) July 25, 2021

The promo is being hated by the users of the micro blogging social media site for so many reasons. First comment of the promo which was dropped to shame the content garnered more likes than the promo. “Now they gonnaa show us this educated fellow seducing him rather than imprisoning him for a forced marriage/ marriage without consent.” wrote a twitter user to denote how regressive the promo is whereas journalist Subakeerthana tagged Vijay Television and wrote “What the fuck did I see? Stooping to a new low,”

Check out some of such reactions below :

Tamil serials and their toxicity 🤦🏾🤦🏾🤦🏾🤦🏾🤦🏾 https://t.co/P88Cc69oGD

— Kavitha Muralidharan (@kavithamurali) July 25, 2021

Now they gonnaa show us this educated fellow seducing him rather than imprisoning him for a forced marriage/ marriage without consent. https://t.co/ilr5uPMPaZ

— Ahtushi (@non__starter) July 26, 2021

What the fuck did I see? Stooping to a new low, @vijaytelevision. https://t.co/95Eu7wGJix

— Subhakeerthana (@bhakisundar) July 25, 2021

Can Indian Television/ Tamil TV stop being dementedly obsessed with forced marriage and romanticizing the violent act? SICK.#ITV #VijayTv #VijayTelevision https://t.co/bFMoxnPO7P

— Rebecca Valentine ✨ (@Rebe_Valentine) July 25, 2021

Meanwhile my family WhatsApp chats after watching serials….. instagramல இந்த serial la இந்த character கட்டின saree எந்த கடைனு பாத்து சொல்றயா 😭😭😭 https://t.co/BPVZSyeTtO

— Whimsy (@EnthuPattanee) July 25, 2021

Hey @vijaytelevision

Stop airing such absolute garbage. If y’all have nothing that’s NOT garbage to show on screen, then don’t air anything only. Blank screen is better than this puke inducing crap. https://t.co/JE7iV78eiP

— Subiksha Rohit (@subiksharaman) July 25, 2021

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Gomtha I'm gonna report this tweet under abusive or harmful 😤😤 https://t.co/IPTUdhKaDi

— Sorry I shouldn't have (@sidhasdoubts) July 25, 2021

@vijaytelevision
strongly condemn this. !
Just wanna know what do you smoke over there. ?

Look, This serial trailer itself is real atrocious, brutal cruel and what not. !
Just stop this shit !
பொறுக்கித்தனம் ! https://t.co/glGqhT1jUR

— Aghila Devi (@aghiladevi) July 26, 2021

பார்திபனோட "கிரஞ்ச் பாதை" க்கும் இதுக்கும் பெரியவித்தியாசம் இல்லை

இனி இந்த பொண்ணு எவ்ளோ மட்டம்ன பொம்பளை பொறுக்கினாலும் இவன் பின்னாடி சுத்தி, இவன் குடுக்கற அவமானத்தை தாங்கிட்டு, இவன் மனசில இடம் பிடிச்சி, இவனை திருத்தி "புரட்சி" பண்ணி இவன் கூட வாழணும்…அது தானே கதை? அட நாறபயலுகளா https://t.co/yZwfcplLcS

— Janani (@JRGRP_) July 26, 2021

டேய் என்னடா பண்ணி வச்சிருக்கீங்க பெண்ணே பெத்தவன் எவனும் நிம்மதியா தூங்க விட மாட்டாங்க போலிருக்கு

நீங்க பாட்டுக்கு கண்டதையும் எடுத்து விடுறீங்க அதைப் பார்த்து அப்படியே காப்பி அடிச்சுட்டு சுத்திகிட்டு இருக்காங்க டா டேய்

— S.Dinesh (@DineshKumarsub) July 25, 2021

ஆங்கிலத்துல சமுதாய பிரச்சனைகளை, அறிவியல் தொழில் நுட்ப்பங்களை வைத்து நாடகம் எடுக்குறாங்க. இவனுங்க இன்னும் இப்படி கேவலமான நாடகங்கள் எடுத்துட்டு, மக்கள் இப்படி எடுத்தாதான் பார்க்கிறாங்கனு சொல்றது. இதே காரணத்தை தான் தப்பான தொழில் செய்றவனுங்களும் சொல்றானுங்க.

— Selvanator (@RogueDravidian) July 26, 2021

pic.twitter.com/9E5pxnSCR6

— kirthana (@kirthanaaaaa) July 25, 2021

இந்த மாதிரி நிஜத்துல நடந்தா அவனை ஊர்காரனுங்க எல்லாம் சேர்ந்து அடி வெளுத்திடுவானுங்க பொறுக்கித்தனம் பன்றவனை அந்த பொண்ணு திருத்தி சரி பண்ணுவா ஏன்டா இப்படியெல்லாம் மட்டமா சீரியல் எடுத்து எங்க உயிரை வாங்குறீங்க இப்போ மெட்டி ஒலி ReTelecastingla கூட Daily பாக்குறேன் அது சீரியல்

— Mohamed (@Mohamed54721771) July 25, 2021