Project K First Look of Prabhas Receives Backlash and Twitter Reacts: Makers Respond with Revised Poster

ACTOR PRABHAS

Project K, an upcoming Indian film starring Prabhas, generated significant buzz when its first look was released on Wednesday. However, the initial response from fans and social media users was far from positive, with many expressing disappointment and criticism regarding the use of graphics and the overall quality of the poster. As the negative reactions gained momentum, the makers decided to take swift action and removed the first look, only to release a revised version in response to the backlash.

The first look of Prabhas from Project K showcased the actor with a top bun and a fully armed, robotic-looking body. He gazed directly at the camera while the caption “What is Project K” appeared in the background. Unfortunately, the heavy use of graphics in the poster led to comparisons with Prabhas’ previous film, Adipurush, and many users on Twitter suggested that the poster resembled a fan-made creation rather than an official promotional material.

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Upon the release of the initial poster, Twitter erupted with humorous reactions and scathing remarks. Some users questioned the allocation of significant budgets to Prabhas’ films when the promotional assets appeared subpar. The comments highlighted the importance of maintaining high production standards, especially for movies with ambitious claims of being India’s biggest films. Users also pointed out that even basic editing seemed lacking in the first look, leading to further ridicule.

20 hours to go 💥

The Hero rises. From now, the Game changes 🔥

This is Rebel Star #Prabhas from #ProjectK.

First Glimpse on July 20 (USA) & July 21 (INDIA).

To know #WhatisProjectK stay tuned and subscribe: https://t.co/0EiA3RMlm5…@SrBachchan @ikamalhaasan… pic.twitter.com/G4McU7oAuS

— Vyjayanthi Movies (@VyjayanthiFilms) July 20, 2023

Amidst the uproar, the makers decided to take action by removing the first look poster and replaced it with a revised version.

The updated first look of Prabhas in Project K retained the same pose but appeared brighter, making the overall visual more appealing. Importantly, the controversial “What is Project K” caption was removed, possibly to refocus the audience’s attention on the character rather than arousing curiosity about the film’s premise. Fans expressed relief that the revised poster looked more realistic, with visible details like the neck making Prabhas’ appearance seem less artificially superimposed.

Pallu ralagottukoniki ye rayi aithe enti😂 https://t.co/z1c67TVgju pic.twitter.com/YlnUe8Lthe

— పాతబస్తీ 🩸🔪 (@MB_theGhost) July 20, 2023

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Despite the revision, opinions remained divided among fans and Twitter users. While some appreciated the improvement in the poster’s quality and praised the makers for responding to feedback, others were still unimpressed with the revised version. Some even questioned the unit’s carelessness in handling the film’s promotion, suggesting that such an oversight could impact viewers’ expectations.

They deleted the previous first look poster. https://t.co/FyYBGdHvAk

— Nishit Shaw (@NishitShawHere) July 20, 2023

Despite the initial backlash, Project K aims to make a grand debut at the San Diego Comic-Con (SDCC) 2023, becoming the first-ever Indian film to achieve this feat. This prestigious platform could provide the movie with international exposure and recognition. To build anticipation, a billboard announcing the film’s first glimpse on July 20 was displayed in Times Square, New York City.

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Adding to the excitement, Deepika Padukone’s first look from Project K was revealed on Monday, further intensifying curiosity surrounding the movie’s plot and characters.

See how much big difference showing a small portion of the neck does – this looks more authentic unlike the previous one where it almost looked like they morphed prabhas face to a body suit

Trust in #NagAshwin and everything is gonna be not just OK but EPIC https://t.co/szzpONaaHW

— Santosh Eppalapally (@santoshimz) July 20, 2023

The film’s multilingual release in Telugu, Hindi, Tamil, Malayalam, Kannada, and English languages on January 12, 2024, is expected to widen its audience base and potentially break barriers for Indian cinema on the global stage.

Good move team ❤
It all depends on poster designer
Editor
Trust the content ❤@VyjayanthiFilms👌🏻@nagashwin7 anna ur vision 👌🏻#prabhas anna intense eyes and long hair vintage vibes🥺❤#ProjectK
The one yesterday The one released
Released today https://t.co/V718bmRBnD pic.twitter.com/Jl9cZBZOYD

— VikramAdityaᴬᵈⁱᵖᵘʳᵘˢʰ🏹 (@darlingdiehard0) July 20, 2023

The first look of Prabhas from Project K may have faced backlash initially due to its heavy use of graphics and perceived lack of quality. However, the makers swiftly responded to the negative reactions by removing the original poster and presenting a revised version. With its ambitious debut at the San Diego Comic-Con and a star-studded cast, the film still holds considerable promise. As the release date approaches, fans eagerly await further glimpses into the world of Project K, hoping that the movie will live up to its grand aspirations and expectations.