Kent RO Deleted Their Advertisement !!

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  • Kent RO
3 years ago

To promote their new product, Kent RO came up with an advertisement blaming maids which instigated huge outrage among netizens. Kent, a healthcare company known for its RO systems, came up with an ad for an atta and bread maker. To promote the product, their Instagram advertsement consisted phrases such as “Are you allowing your maid to knead Atta Dough by hand?” and “her hands may be infected”


This created huge outrage among the internet users as many of them came up with posts slamming the taste of their ad. The particular phase “her hands may be infected” doesn’t go well with the users of Twitter who accused the band for being “classist”.


Many of them suggested the brank to purify their thoughts before having their hands on purifying water. They called out the brand for blatantly dehumanizing the workers who are making a life out of working as maid.

Check out some of the posts of people who got extremely disappointed with the advertisement :



Followed by this outrage, Kent RO deleted the advertisement and posted an apology saying that it was “unintentional but wrongly communicated”. The tweet they posted said that it was from Mahesh Gupta, chairman of Kent RO. “Please accept our sincere apologies for having published the Ad of Kent Atta & Bread Maker. It was unintentional but wrongly communicated and it has been withdrawn. We support and respect all sections of the society.” read their post.

Comment your views on this advertisement and the reactions it received !!

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