Insight Cosmetics India’s first toxin-free brand by Bureau Veritas !!
Written by Famitha mohamed Published on Jul 13, 2023 | 08:30 AM IST | 53
Insight Cosmetics, a prominent color cosmetics manufacturing company in India, has proudly announced its certification as the country’s first toxin-free brand by Bureau Veritas, a renowned certification agency. This certification reaffirms the company’s commitment to providing safe and reliable cosmetic products to its customers.
Mihir Jain, the Sales and Marketing Director of Insight Cosmetics, expressed his excitement about achieving this significant milestone. He stated, “By being recognized as India’s first toxin-free brand by Bureau Veritas, we have reached a crucial point in our mission to create a safer and more trustworthy cosmetics industry in India. We believe that everyone should have access to cosmetics that are not only beautiful but also free from harmful toxins. This accomplishment reinforces our vision to offer a safe and stunning range of cosmetics to every girl in India.”
In its pursuit of excellence, Insight Cosmetics has undergone rigorous scanning and inspection processes to ensure that every ingredient in its products adheres to European regulations for toxicity and safety. Through meticulous analysis, it has been affirmed that all Insight Cosmetics ingredients and manufacturing premises comply with the stringent standards of “Cosmetics Quality Management Analysis.” The “Safe Cert” certification guarantees that all Insight Cosmetics products are free from toxic substances and are safe for use on human skin.
Established in 2012, Insight Cosmetics has rapidly become a revolutionary brand in the cosmetics industry. It offers a wide range of products, including nail polish, lipstick, mascara, eyeliners, eyeshadows, foundations, concealers, lip gloss, and makeup brushes, among others. The brand’s dedicated team of chemists ensures that quality and safety are top priorities in every formulation. Insight Cosmetics products are FDA-approved, cruelty-free, vegan, and dermatologically tested, aligning with the highest international manufacturing standards.
Mihir Jain emphasized, “At Insight Cosmetics, we firmly believe that beauty gives people confidence, courage, and joy. Our mission is to empower every woman in India with the power of beauty. Through our unwavering commitment to quality, safety, and continuous innovation, we aim to establish Insight Cosmetics as the preferred brand for safe and beautiful cosmetics.”
Headquartered in Lower Parel, Mumbai, Insight Cosmetics has expanded its distribution network to 20 states and established a presence in 18,000 retail and novelty stores across India. The brand has also successfully launched on multiple online platforms and plans to enhance availability even further by introducing its own application for a seamless makeup buying experience.
Insight Cosmetics’ certification as India’s first toxin-free brand by Bureau Veritas sets a new standard in the cosmetics industry, solidifying its reputation as a reliable and responsible brand. With its diverse range of high-quality and safe products, Insight Cosmetics continues to revolutionize the cosmetics landscape in India.
The recognition from Bureau Veritas not only validates the efforts of Insight Cosmetics but also highlights the importance of consumer safety and the need for toxin-free products in the cosmetics industry. As the first brand to achieve this certification in India, Insight Cosmetics is leading the way and inspiring other companies to prioritize the well-being of their customers.
The certification process involved comprehensive inspections and analysis to ensure that all ingredients used in Insight Cosmetics’ products meet European regulations for toxicity and safety. This meticulous scrutiny ensures that customers can have full confidence in the safety and quality of the brand’s offerings. By adhering to strict international manufacturing standards, Insight Cosmetics demonstrates its commitment to producing cosmetics that are not only beautiful but also free from harmful toxins.
Insight Cosmetics’ commitment to safety extends beyond its product formulations. The brand is also cruelty-free and vegan, which aligns with the growing demand for ethical and sustainable beauty products. Furthermore, the company’s products undergo dermatological testing to ensure they are suitable for all skin types, enhancing customer satisfaction and trust.
With over 350 SKUs available, Insight Cosmetics offers a comprehensive range of cosmetics, catering to diverse preferences and needs. The brand’s team of chemists works tirelessly to deliver high-quality and innovative products, keeping safety and efficacy at the forefront of their formulations.
In addition to its remarkable product range, Insight Cosmetics has made significant strides in expanding its distribution network. With a presence in 20 states and partnerships with 18,000 retail and novelty stores across India, the brand has established a strong retail presence. Moreover, by embracing online platforms, Insight Cosmetics has widened its reach and accessibility to customers across the country.
Looking toward the future, Insight Cosmetics aims to enhance the makeup buying experience through the introduction of its own application. By leveraging technology, the brand aspires to provide a seamless and personalized shopping experience to its customers, further strengthening its position as a customer-centric brand.
Overall, Insight Cosmetics’ certification as India’s first toxin-free brand by Bureau Veritas is a remarkable achievement. It showcases the company’s dedication to consumer safety and its vision to revolutionize the cosmetics industry in India. Through its commitment to quality, safety, and continuous innovation, Insight Cosmetics is poised to become the preferred brand for safe and beautiful cosmetics, empowering women across the country with the power of beauty.
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