“Pullingo” is a trending term in Chennai to refer the boys who tries to portray themselves as one of a kind. The term became popular once the song “Gumbalaga Suthuvom” which was made by Independent Gana Artist Stephen went viral. Since then many memes and videos based on “Pullingo” started surfacing in Internet.
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Now a famous youtube channel named as “Eruma Saani” has posted a video based on “Pullingo”. The video which is now deleted by the channel, contained toxic content which abused those people. The video received severe hatred for its untasteful comment on the separate set of people who are called as “Pullingo”. The video was allegedly made in Bear Grylls’s Man vs Wild format.

“Being started as a meme content, “Pullingo” is now portrayed as a dangerous creatures” said people who saw the video. The video allegedly showed a man making “Pullingo” to pick up their ornaments from roadside in order to catch them. Their racist comments against “Pullingo” receiving severe hatred from the social media users.

Journalist Iyan Karthikeyan posted a video slamming the youtube channel for their toxic content. In his video, Iyan asks the makers of “Eruma Saani” to know about the people who originated from Chennai before thinking of making such contents. “It looks like you are ready to do content out of anything that is trending to earn money.” he says.
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Watch his video here :
Source : You Turn
Check out some of the reactions surfaced in twitter regarding Pulling video :
Eruma Saani and other such 'sketch' "comedy" video channels are not new to being harmful, abusive and casteist. But the new video by Eruma Saani on YouTube just begs to be reported and removed.
— rajagopalan (@Ggopalan) October 12, 2019
The high viewership of such nauseating videos just kills one's belief on audience.
@YouTube @YTCreators @YTCreators it's Racist & Casteist YouTube Channel.. If @Eruma_Saani have any Guts Come to North Madras & Go Back 😡🔪🔪🔪🔪🔪🔪 if u create Racism, I'm Ready to Kill you 🔪🔪🔪🔪🔪🔪 https://t.co/4XkW9qDIjk
— Asuran 😡 (@AbdulKa61327875) October 13, 2019
Intha #pullingow concept konju ella meeri poitu iruku.#Parithabangal channel has some good social messages video but even they have segregated them as a seperate group.
— Ajay (@Aj_Ajy) October 13, 2019
Ithu kooda paravala #ErumaSaani you lost your credibility.
Rmba kevalama panirukanga.
Man vs wild அ imitate பண்றதா நெனைச்சு புள்ளைங்கோ ஒரு அரிய வகை உயிரினம் போன்ற கேவலமான dialogues. ஒரு scene ல புள்ளைங்க பிடிக்கும் வழினு 5 பொருளை கீழ போட்டு அத நாய் மாதிரி எடுக்க விடுவாங்க.. Views வேணும்னா என்னவேணாலும் பண்ணுவானுங்க போல.
— புலிப்பாண்டி (@Prakash_E4u) October 14, 2019
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This video is Racists AF.
— jesse pinkman (@maththagam) October 12, 2019
Do report.https://t.co/t8VLI5vkxL
இந்த புள்ளிங்கோன்ற டெர்ம வெச்சு யாரு Most Dumbest Video பண்றதுனு ஏதும் போட்டியே நடக்குது போல இந்த யூட்யூப் சேனலுகளுக்குள்ள.. பூராப்பயலும் ஏதோ கொலைகாரனாட்டமும் கொள்ளையனுகளாட்டமும் தான் ப்ரொஜக்ட் பன்றாய்ங்க அவங்களப்பூராம்..
— The Rockstar AK™ 🔥😎 (@RJAadhi) October 14, 2019
Video va delete panitanga.
— Nadhas (@daiNadhas) October 13, 2019
Mylapore gumbal gaana pattukku review panna ebdi irukumo, adhu thaan andha eruma saani video.
“It was casteist, crass and I felt like wearing a mask due to the amount of toxicity spewing from it” said Singer and composer Tenma, a part of Casteless Collective band to The News Minute.