For past few days, we have been seeing posts of female models and actors posting pictures of themselves in black and white with a caption saying “Challenge accepted” to complete a challenge proposed by their friends or colleague. The viral campaign is a way for women to show appreciation for other women who inspire and support each other.

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So far three million posts were uploaded with the hashtags “ChallengeAccepted” or #WomenSupportingWomen in Instagram. The campaign consist of women posting a black and picture of themselves, using the appropriate hashtags and including a “Thank you” to the woman who nominated them. They should nominate a number of their friends or colleagues in order to let the chain grow.

Check out some of the posts of Tamil heroines :

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Challenge accepted @shilpareddy.official @thabitha_sukumar 🤗.. different sides , different shades , different emotions,different feelings . But all one💪

A post shared by Samantha Akkineni (@samantharuthprabhuoffl) on Jul 26, 2020 at 10:40pm PDT

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Challenge accepted @varusarathkumar ♥️ #blackandwhitelove #womensupportingwomen #mondayface

A post shared by manjima mohan (@manjimamohan) on Jul 27, 2020 at 12:49am PDT

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#challengeaccepted @manjimamohan . @theresa.shalini . @the_wander_mannequin ♥️

A post shared by Megha Akash (@meghaakash) on Jul 27, 2020 at 3:51am PDT

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Thank you for sending me love and filling my life with so much love @chinxter ♥️ #womensupportingwomen #challengeaccepted

A post shared by Malavika Mohanan (@malavikamohanan_) on Jul 26, 2020 at 10:33am PDT

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Challenge accepted @ekalakhani @varusarathkumar ❤️❤️ I always loved black&white pictures n am posting one of my fav 🖤🤍

A post shared by Aishwarya Rajessh (@aishwaryarajessh) on Jul 26, 2020 at 11:35am PDT

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#challengeaccepted Thank you @neeta_lulla @shrutzhaasan @billymanik81 @tanaaz for nominating me . STRONG WOMEN UPLIFT EACH OTHER 🙏🙏🙏

A post shared by Tamannaah Bhatia (@tamannaahspeaks) on Jul 26, 2020 at 9:55am PDT

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A post shared by Kajal Aggarwal (@kajalaggarwalofficial) on Jul 27, 2020 at 10:12am PDT

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#challengeaccepted Thankyou @sophiechoudry for nominating me 🖤 STRONG WOMEN LIFT EACH OTHER UP

A post shared by @ shrutzhaasan on Jul 26, 2020 at 9:00am PDT

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#challengeaccepted dear @rajishavijayan ♥️ #womensupportingwomen 👩‍❤️‍👩

A post shared by Anupama Parameswaran (@anupamaparameswaran96) on Jul 26, 2020 at 11:42pm PDT

Meanwhile, Khatija Rahman, daughter of legendary musician A.R Rahman posted a tweet asking her friends and followers not to challenge her as she is not going to take part in it. She said that she doesn’t want to take part in it as it limits the number of people we are tagging to a few. She says that she doesn’t want to belittle anyone by tagging just a few and by ignoring the rest.

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“All of us are strong doing great in our own ways. Some of the efforts are visible some of them are doing great things silently. It’s hard for me to pick out just 5,15 or 20 of them. It might give rise to low confidence issues and others” Khatija’s post read.

She also said that it her personal opinion and her friends to continue the challenge. “I’m just making things clear for me not to get tagged in further or no one gets offended when I don’t take it up.” she added. Little things like this is a good diversion in this global pandemic, she said while asking her friends to continue the practice.

Check out her post below :

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1. One more reason – all of us are strong doing great in our own ways. Some of the efforts are visible some of them are doing great things silently. It’s hard for me to pick out just 5,15 or 20 of them. It might give rise to low confidence issues and others 2. Pls don’t judge those who are taking up or calling you for the challenge. Nobody does it with any bad intention. 3. These are just my views only. Those who do this or create it aren’t bad. 4. I’m just making things clear for me not to get tagged in further or no one gets offended when I don’t take it up. 5. Feel free to continue this amongst your friends it feels great when someone takes the effort to upload a photo and get compliments. We are in a global pandemic and little things like this is a good diversion. 6. Thank you ☺️ Background Image courtesy : Google #instagramchallenge #challengenotaccepted😂

A post shared by 786 Khatija Rahman 🇮🇳 (@khatija.rahman) on Jul 28, 2020 at 4:50am PDT

Khatija Rahman is known for her thoughtful replies to criticisms. Earlier, her reply to Taslima Nasreen, a Bangladesh-swedish writer who criticized her style of clothing grabbed headlines. Read : A.R Rahman’s Daughter Replied To Criticisms !!