Bharat Matrimony, an online matrimonial platform, celebrated International Women’s Day on March 8 by releasing a Holi harassment video on social media. The video, which was 1 minute and 15 seconds long, highlighted the harassment that women face during the celebrations of the festival of colours in India. The platform sourced data from The Times of India safety report in 2021, which stated that harassment during Holi leads to immense trauma, with a third of women who faced the Holi trauma stopping celebrating the festival altogether. The video campaign showed a woman whose face was covered with different Holi colours, and when she washed off her face, the bruises on her face, which were hidden underneath the colours, appeared.

The official Twitter handle of Bharat Matrimony shared the video and called for creating safer and more inclusive spaces for women. The brand emphasized the importance of acknowledging the challenges that women face in public spaces and creating a society that respects their well-being. The video quickly went viral, with more than 1.5 million views in less than 24 hours. However, the brand deleted the video from Twitter after it sparked a debate, and later shared the same video again.

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While some appreciated the campaign, many netizens criticized the brand for hurting religious sentiments and linking a Hindu festival with harassment. Some even labeled Bharat Matrimony as ‘Hinduphobic.’ However, it is essential to understand that the video did not intend to hurt religious sentiments or demean the festival of Holi. Instead, it aimed to shed light on the rampant harassment that women face during Holi celebrations, which is a harsh reality that cannot be ignored.

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The festival of Holi, which signifies the victory of good over evil and the arrival of spring, has a rich cultural and religious significance in India. However, the festival has also become synonymous with sexual harassment, molestation, and eve-teasing, with women being the primary victims. The festival sees men indulging in unruly behavior, getting drunk, and harassing women on the pretext of playing with colours. In recent years, there have been many instances of women being groped, molested, and assaulted during Holi celebrations, which have resulted in immense trauma for the victims.

Watch the video here :

This Women’s Day & Holi, let’s celebrate by creating safer and more inclusive spaces for women. It’s important to acknowledge the challenges that women face in public spaces and create a society that truly respects their well-being – today & forever.#BharatMatrimony #BeChoosy pic.twitter.com/9bqIXZqaXu

— Bharatmatrimony.com (@bharatmatrimony) March 8, 2023

Therefore, it is crucial to acknowledge the problem of harassment during Holi and take measures to address it. Instead of dismissing the video as Hinduphobic, we must see it as a wake-up call to create a safe and inclusive environment for women during festivals. We must encourage men to respect women’s boundaries, avoid getting drunk and indulging in unruly behavior, and report any instance of harassment to the authorities. Moreover, we must also educate women about their rights and empower them to stand up against harassment.

Japanese tourist in india pic.twitter.com/zlkWt6du3d

— Sweety (@Sweety52216366) March 9, 2023

Bharat Matrimony’s Holi harassment video sparked a debate on social media, with some accusing the brand of hurting religious sentiments. However, the video aimed to highlight the rampant harassment that women face during Holi celebrations, which is a harsh reality that cannot be ignored. Instead of dismissing the video as Hinduphobic, we must acknowledge the problem of harassment during Holi and take measures to address it. We must create a safe and inclusive environment for women during festivals, educate men about respecting women’s boundaries, and empower women to stand up against harassment.

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