Bengaluru Women Fought For A Saree At Public creates storm on internet. In the southern Indian city of Bengaluru, a yearly discount sale of Mysore silk sarees turned into chaos when two women got into a physical altercation over a saree inside a Mysore silk store in the bustling neighborhood of Malleshwaram. The incident was captured on video and quickly went viral, drawing widespread attention to the behavior of shoppers during annual sales and the broader culture of consumerism in India.

The video, shared on social media by a Twitter user named R Vaidya, shows two women arguing over a saree before things quickly turn violent. The women are seen punching and slapping each other while security staff attempt to intervene. Despite the efforts of the security personnel, the women continue their brawl, ignoring the other shoppers who appear to be going about their business as if nothing is happening.

Here is the video :

Mysore silk saree yearly sale @Malleshwaram .. two customers fighting over for a saree.👆🤦‍♀️RT pic.twitter.com/4io5fiYay0

— RVAIDYA2000 🕉️ (@rvaidya2000) April 23, 2023

The annual sale at Mysore silk stores in Malleshwaram is a major event for shoppers from across Bengaluru, with huge crowds descending on the neighborhood to take advantage of the discounted prices. The incident captured on video is not unique; fights, arguments, and even stampedes have been reported at similar sales in the past. These incidents raise questions about the culture of consumerism in India and the role of sales and discounts in promoting this culture.

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Consumerism is a cultural and economic phenomenon that has become increasingly prevalent in India in recent years. With the rise of a middle class with greater purchasing power, shopping has become a leisure activity and a status symbol. Shopping malls and retail stores have mushroomed across the country, offering a range of products and services to an increasingly consumer-oriented population.

Sales and discounts are a key part of this culture, with retailers using these promotions to attract customers and boost sales. Annual sales events like the one at Mysore silk stores in Malleshwaram are a major draw for shoppers, who flock to the stores in large numbers to take advantage of the discounted prices.

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However, these sales events also bring with them a range of problems, including overcrowding, long queues, and sometimes even violence. In the case of the Mysore silk store incident, the combination of a crowded store, limited availability of products, and the pressure of competition between shoppers led to a physical altercation between two women.

The incident has sparked debate on social media about the behavior of shoppers during sales and the broader culture of consumerism in India. Some have criticized the behavior of the two women involved in the fight, while others have pointed out that such incidents are symptomatic of a broader culture of aggression and competition in Indian society.

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Many social media users have also highlighted the contrast between the two women fighting and the other shoppers in the store who appear to be oblivious to the commotion around them. This indifference to the violence taking place in their midst has led some to question the ethics of consumerism and the values that underpin it.

Here is the comment :

I like the ones who are shopping without even turning their heads to see what's happening ….. oblivious of the ruckus. 😂😂😂

— Thinking Hearts (@ThinkingHearts) April 23, 2023

The Mysore silk store incident has once again highlighted the need for greater awareness of the negative consequences of consumerism and the importance of promoting more responsible shopping habits. Retailers and shoppers alike need to be more mindful of the impact of sales and discounts on individuals and society as a whole.

The incident at the Mysore silk store in Malleshwaram highlights the complex relationship between sales, consumerism, and violence in India. It raises important questions about the values and ethics that underpin our shopping habits and the need for greater awareness of the negative consequences of consumerism. As India continues to grapple with the challenges of rapid economic growth and social change, it is essential that we engage in a broader conversation about the role of consumerism in shaping our society and our future.

Mysore silk saree yearly sale @Malleshwaram .. two customers fighting over for a saree.👆🤦‍♀️RT pic.twitter.com/4io5fiYay0

— RVAIDYA2000 🕉️ (@rvaidya2000) April 23, 2023