After getting tagged by so many online users for so many times, Anand Mahindra, the chairman of Mahindra Group, reacted to the issue that took place between a farmer and the sales executive of his show room’s Karnataka branch. The Padma Bushan awardee said that the core value of Mahindra Groups is to uphold the Dignity of the individual. He also assured that any kind of aberration to that philosophy will be addressed with great urgency.

An incident about a Mahindra showroom sales person humiliating a farmer who visited the place to inquire about a car price has grabbed headlines across the country. Video of the same incident is doing rounds in social media platforms with netizens reacting in various ways. After getting humiliated, the farmer challenged the sales person to pay for a car on the very day and asked whether he could get the deliver immediately. The sales person failed to deliver the car after accepting the challenge as a result of which the farmer filed a police complaint. The farmer also made the sales person to make an apology to him, says reports.

The incident happened in Karnataka and the farmer is identified as Kempegowda, an areca nut (betel nut) farmer. He visited the Mahindra showroom with his friends to inquire about the price of a car. A salesperson who attended Gowda, reportedly humiliated him based on his looks and accent.

The Mahindra employee said that Kempegowda wouldn’t even have Rs. 10 in his pocket, let alone Rs. 10 lakh which is the price of a car Gowda inquired. The agitated farmer, left the showroom, challenging the salesperson that the car should be immediately delivered to him if he pays the money for it.

Kempegowda reached out his friends & with their help he accumulated Rs 10laks in an hr. Went to the showroom wit his friends & money,demanded them to deliver vehicle immediately. Shocked with the retaliation showroom personnel informed them that they can deliver in 3 days. pic.twitter.com/wDfe6gKxoU

— Sagay Raj P || ಸಗಾಯ್ ರಾಜ್ ಪಿ (@sagayrajp) January 23, 2022

Within 30 minutes, Gowda returned with Rs. 10 lakh and demanded the car. However, the sales person couldn’t give him the car and asked Gowda two days to deliver after making an apologize. Gowda who couldn’t hold his nerves, went on to make a police complaint and the video of the entire incident is going viral in the social media platforms.

As soon as the incident went viral, many users of online platforms, started tagging Anand Mahindra and demanded him to make a statement about the same. “A farmer was insulted for his looks by Mahindra showroom and he returned with full cash to buy the truck. Anand Mahindra sir, please look into it. If true, I know this is not something that you would ever encourage!” an online user said in his tweet, reacting to the incident.

A farmer was insulted for his looks by @MahindraRise showroom and he returned with full cash to buy the truck. @anandmahindra sir, please look into it. If true, I know this is not something that you would ever encourage! https://t.co/C9hXDXtIGM

— GiriSonnaSeri Tech (@GiriSonnaSeri) January 24, 2022

Check out some of the other reactions below :

@anandmahindra sir,

What’s your take on this ?

A farmer was insulted by #Mahindra showroom executives for his attire.

Shouldn’t showrooms become more customer-friendly ? @DighvijayNews24 #Tumkur #Karnataka #Farmer pic.twitter.com/qyPYjiUB39

— Sudharshan 🚀 (@mgs_reddy) January 22, 2022

Dear @anandmahindra Sir,
This is how your exicutive judge People ? this incidnt happend at Tumakuru Karnataka, A farmer went to Mahindra Showroom where Mahindra executives disrespected this guy, What action would you take on your exicutives?@MahindraRise pic.twitter.com/6zlcHFFThf

— Akshay G Bhat (@AkshayGBhat1) January 23, 2022

Never ever under estimate common man!!!#Mahindra Mr. @anandmahindra#Karnataka#mahindra#farmer pic.twitter.com/si941qW3W3

— Pritviraj Tayannavar (@0Tayannavar) January 24, 2022

Dear @anandmahindra look! Your employees insulting farmers. If you have respect to farmers please cancel franchise to this show room. Tumkur, karnataka pic.twitter.com/Ms0JnMvZQp

— Nagarajegowda (@nagarajegowda) January 23, 2022

@anandmahindra Karnataka Mahindra showroom insuslts Indian farmer . Hope they train your sales people in manners and politeness , this may be the reason for a dismal sales record ? pic.twitter.com/lJCoYNSLvv

— rohanmurudkar (@rohanmurudkar3) January 24, 2022

“Dealers are an integral part of delivering a customer centric experience & we ensure the respect & dignity of all our customers. We are investigating the incident & will take appropriate action, in the case of any transgression, including counselling & training of frontline staff” said Veejay Nakra, an authority of Mahindra Groups.

Dealers are an integral part of delivering a customer centric experience & we ensure the respect & dignity of all our customers. We are investigating the incident & will take appropriate action, in the case of any transgression, including counselling & training of frontline staff https://t.co/9jLUptoevy

— Veejay Nakra (@vijaynakra) January 25, 2022

Quoting the tweet, Anand Mahindra said “The Core Purpose of Mahindra Group  is to enable our communities & all stakeholders to Rise. And a key Core Value is to uphold the Dignity of the Individual. Any aberration from this philosophy will be addressed with great urgency” to put a full stop.

The Core Purpose of @MahindraRise is to enable our communities & all stakeholders to Rise.And a key Core Value is to uphold the Dignity of the Individual. Any aberration from this philosophy will be addressed with great urgency. https://t.co/m3jeCNlV3w

— anand mahindra (@anandmahindra) January 25, 2022