Its been a long time since actor Ajithkumar and Vijay declared as official rivals. Only on few occasions both these actors movies released together but on that day the opening of both the movies would be a deadly one.

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Though the actors themselves enjoying a healthy friendship between them, verbal spats between their fans has always been a never ending one. Then it took place in movie theatres but now as social media has been an easy accessible one to every smart phone users, it is really horrific to see the comments by both the actor’s fans.

In psychology, there is a term called narcissistic personality disorder. It’s a common behavior exhibited by all, sometime or the other in their life where a person when criticized, show themselves absolutely incapable of retaining any emotional poise, or receptivity. And it really doesn’t much matter whether the nature of that criticism is constructive or destructive; they just don’t take criticism, period. They won’t mind going offensive to counter that criticism as well.

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Yesterday to our shock, an act of a utter shame took place nationwide by both these actor’s fans. The Hashtags of #தேவாங்குஅஜித் and #ஆமைவிஜய் trended India wide in the micro blogging site.

If Tamils want others to take them seriously and claim to be different, stop going behind cine actors.

People who are trending #ஆமைவிஜய் & #தேவாங்குஅஜித் you guys need a life and not behind those actors.

Pulla kuttingala padikka vaingada… pic.twitter.com/RVhYFYLWdc

— The Bun Lady (@TheBunLady1) December 25, 2018

Twitter users from north India started questioning about the hashtags which are written in Tamil which is really shameful.

#ஆமைவிஜய் what does it mean? Any tamilian please translate it for me….

— priya_ji (@un_addict) December 25, 2018

Actress Kasthuri who is known for her controversial tweets also reacted to this disgrace.

adapaavingalaa ! India trending 🙁🙁#தேவாங்குஅஜித் #ஆமைவிஜய் hashtags. How did this begin?

This kind of negative fanaticism is not good for anyone- the fans as well as the actors . Thala #AjithKumar and Thalapathy #Vijay need to address this problem jointly. pic.twitter.com/0BruU522ms

— Kasturi Shankar (@KasthuriShankar) December 25, 2018

Check out the reactions of the common people who felt really shameful of this act :

Please stop trending this tags#தேவாங்குஅஜித்#ஆமைவிஜய்

This two tags are such a disgrace to Kollywood 😓

— Prasanna Venkatesh 🤘🏻 (@prasannavsn92) December 25, 2018

இதே ட்ரெண்டிங்-கை தமிழ்நாட்டோட வாழ்வாதார பிரச்சனைகளுக்கு ரெண்டு கூட்டமும் சேர்ந்து செஞ்சா……, வடக்கு ஊடகங்கள் நம்மளை தேடி ஓடி வரும்!

இந்த நாட்டோட சீர்கேடே இந்த ரசிக குஞ்சுகள் தான் 🤦‍♀️🤦‍♀️🤦‍♀️ https://t.co/Tjdyy7UwfD

— Pirai Kannan (@piraikannan) December 25, 2018

Now I Can Proudly Say that #Thala – #Thalapathy fans are the worst 🤩😎 (IYKWIM) ✌️

Degrading their Idols National Wide 🙏

You Eat Shit ? Wait…I can eat that too.🙏🙏😎

PROUD KOLLYWOOD 💥💥

— Cinephile 🖤😎 (@sakxedge) December 25, 2018

Dear Ajith/Vijay fans,

Next time when you’re degrading each other by switching your nicknames, make the tag in English, so that the whole nation can come to know about the proud mentality of both actors’ fanbases.

— Ian Malcolm aka ‘K A A L I’ (@MrIanMalcolm) December 26, 2018

Negative tags from both sides. It shows ur maturity level 👎. Nothing gonna change by trending negative tags. 😒😒 spread positive atleast fr next years. Worst fans from both sides …

— Rajasekar P R (@prsekar05) December 26, 2018

British used to follow Divide and Rule policy in India. Likewise, today’s politician dividing Tamil people. If you are true fans of Ajith and Vijay must stay United to develop tamilnadu culture and country into glorious one. #ஆமைவிஜய் #தேவாங்குஅஜித் #entertainment #நாளைநமதே pic.twitter.com/TG2x9LS3c7

— bala krishna (@krishnarocks121) December 25, 2018

டைம் Wasted 2019 லயாவது திருந்துங்கடா

— தர்ஷிகா (@THARZIKA) December 26, 2018

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It is really disgusting witness such hatred among the fans of two great human beings.
Thala-Thalapathy, it’s a legacy. We will look back and we will smile. As is the case with legends such as MGR-Sivaji. It certainly feels good to take sides. But the recent trends of fans fighting in social media, theatres, in public and in private demand that we stop being narcissists. And start acting sensibly.