Facebook has started the process of notifying the approximately 87 million users whose data was harvested by the election consultancy Cambridge Analytica. Zuckerberg revealed a new personal connection to the breach. Apparently, Zuckerberg himself was one of the many Facebook profiles collected through the app.
The data firm at the center of the company’s recent privacy scandal, may have collected personal data from as many as 87 million Facebook users without their permission.
Facebook is finally starting to live up to its promises, notifying some of the 87 million users who had their data compromised by Cambridge Analytica. It has started the process of notifying the approximately 87 million users whose data was harvested by the election consultancy Cambridge Analytica.
Of course, not everyone has received the notification yet, as it’s probably going out in waves to those affected.
The revelation came as part of a string of yes-or-no questions from Rep. Anna Eschoo (D-CA), who encouraged Facebook to adopt a more serious approach to data privacy. “Was your data included in the data sold to malicious third parties?” Eshoo asked. “Your personal data?”
Yes,” Zuckerberg answered.
It’s unclear if Zuckerberg installed the “thisisyourdigitallife” app himself or if his data was collected through one of his friends. Still, the result is a newly personal connection to the scandal that has raised grave new concerns about the Facebook platform.
An individual can also check whether their Facebook Datas are shared with Cambridge Analytica or not.
Facebook is placing the Notification at the top of your News Feed, whether that’s in the smartphone app or the desktop website. The thing is, you need to be careful not to skip it the first time around because it doesn’t appear again. Thankfully, if you’re not content to wait and see, there’s another way to find out if your safe.
There’s a simple page on Facebook’s help center that you can access here. If you’re logged in, the page will be able to tell you whether your data was accessed by Cambridge Analytica. If it has, even if you never connected to the ‘thisisyourdigitallife’ app, that means one of your friends did.
So Cambridge Analytica could have collected your personal information if one of your friends used the app. Facebook has since changed this policy, but it’s how developers used to collect massive amounts of data on Facebook users without their permission.
Looks like my Facebook data was shared with Cambridge Analytica via one of my FB friends.
— Kurt Wagner (@KurtWagner8) April 10, 2018
After all, Facebook’s old permissions allowed developers to access the data of even friends of the people syncing to their app. So that means you now have a Facebook friend you need to slap some sense into. Of course, Facebook isn’t telling you which of your friends is responsible for that snafu, so good luck with rooting them out.
Facebook is also currently implementing some major changes to its platform, to prevent this sort of incident from happening again. The company also says it’s auditing present and past apps for “suspicious activity”.